The Effect of Motivators on the Performance of Real Estate Agents Essay

The Effect of Motivators on the Performance of Real Estate Agents - Essay physical exerciseGiven the above stated observations, one may surmise that real realm agencies in France project attractive profit-making potentials, insofar as they operate in a merchandise which attracts both domestic and external buyers and investors. While that may be the case, the fact remains that the potential of any real land way of life can only be realised through the efforts of its sales force and its agents. As Davis (2002) explains, the performance of individual(a) real estate agencies is inextricably dependant upon the characteristics, activities and qualities of its sales force with it, therefore, being incumbent upon real estate agency managers to deploy such motif techniques and strategies as would incite performance (Davis, 2002).As may be deduced from the above, the dissertation proposes to undertake an analysis of the French real estate market and the performance of a direct number of real estate agencies therein, with specific focus on the extent to which the deployment of motivation techniques may positively impact agency performance.The importance f the plain derives from the fact that it will examine the efficacy of implementing motivation theory as a means of inciting higher sales figures and improving the performance of sales teams. ... Furthermore, bit the study shall specifically focus on the mentioned in relation to the French real estate market, the hypothetic models that shall be discussed and the recommendation that will be proposed, are applicable to the international real estate market and to those business firms whose performance is inextricably linked to the activities of its sales force. In other words, even though the study is of immediate importance to the French real estate agencies, its value extends beyond that to embrace real estate agency performance per se, irrespective of geographic location, and sales-based organisations and firms .Literature ReviewNumerous management researchers and scholars have accentuate the importance of motivation strategies as a tool for the maximisation of employee payoff and productivity (Igalens and Roussel, 1999 .Reinharth and Wahba, 1975 Kim, 1984). Few, if any, have gainsay the fact that managements toleration of employee-targeted motivation strategies, especially as pertains to sales personnel, improves both individual employee output and general firm performance but scholars, have, nevertheless, debated the most effective motivation strategies (Kallenberg, 2000 Wallace, 1995).Silvester et al. (2003) maintain that empirical evidence suggests that the adoption of any of the existent motivation theories and the integration of their incentive guidelines into an organisations management paradigm positively contributes to organisational performance and maximises employee output. To fort up their argument, the researchers undertake a comparative study of the effect of the implem entation of an array of motivation strategies and theories on employee output and performance, maintaining that the study